Service match
Does the company and its likely need align with what your agency can deliver profitably?
The qualification system
A researched, scored, sales-ready record—inside your CRM.
Arcqual qualifies inbound leads and outbound prospects already present in—or added to—HubSpot or GoHighLevel before sales spends time on them.
One record, complete context
Research, judgment, and next action stay together.
Arcqual qualifies leads your team already has; it is not a lead-generation service or prospect database. The result is written into the CRM record your team owns.
Buying intent
Do the source, specificity, timeline, and website signals indicate active evaluation?
Pain points
What operating problem should sales address in the first conversation?
Recommended next step
Who should own the lead, how quickly, and with what opening?
Custom policy
Your definition of qualified becomes the operating standard.
Hard exclusions remain explicit. Nuanced signals are evaluated through your Gemini account. Low-confidence cases can be held for review instead of routed automatically.
- Custom score and AI status
- Service-specific fit criteria
- Confidence thresholds and review gates
- CRM fields, ownership, and task rules
CRM · Qualification noteQualified
AI summary
Company profile and stated need align with the agency's paid acquisition offer. Website signals indicate an active growth motion and the request includes a near-term implementation window.
Recommended action
Assign to the paid media lead. Reference the tracking and landing-page gap in the first response.
Company profile and stated need align with the agency's paid acquisition offer. Website signals indicate an active growth motion and the request includes a near-term implementation window.
Recommended action
Assign to the paid media lead. Reference the tracking and landing-page gap in the first response.
Installed, not rented
Keep the CRM, API account, and workflow ownership.
Arcqual is implemented inside your CRM-connected automation environment, with documentation for the logic and data flow.