Manual lead research
Reps open tabs, scan websites, and reconstruct basic company context.
Arcqual fixCompany and website research arrives in the CRM automatically.
Inbound + outbound qualification / installed into your workflow
Website Analysis
Pain Points Detected
Qualification Evidence
AI Summary
Recommended Next Action
CRM Fields Enriched
Qualify every inbound and outbound lead before sales spends time on it.
Whether a lead arrives or a rep adds it, Arcqual researches the company and writes the score, status, pain points, service fit, summary, and next action directly into HubSpot or GoHighLevel.
The output
Your rep opens the record. The research is already done.
This qualification report is written into the CRM—not trapped in another dashboard.
Qualification report · AQ-2471Northline Growth
northlinegrowth.com · SDR-added outbound prospect
87Lead Score / 100
AI StatusQualified · Priority
Buying IntentHigh
Confidence91%
Service MatchPaid Media · CRO
B2B performance agency serving mid-market teams. Positioning centers on paid acquisition and conversion work, with evidence of a growing multi-channel demand motion.
US marketB2B servicesActive growth motion
- Manual company research delays first response
- Lead priority changes by rep and channel
- CRM records lack commercial context
+24 Service profile matches target+19 Buying signals indicate active evaluation+17 Company size fits delivery model
Strong operating fit with a visible need for faster lead qualification. The company profile, service mix, and current sales process support immediate sales review.
AI Score 87AI Status QualifiedIntent HighOwner Senior AE
Installed into the stack you already operateHubSpotGoHighLeveln8nGemini
The problem
Why sales teams waste hours every week
A lead entering—or being added to—the CRM is not the same as a lead being ready for sales. The missing research is usually pushed onto the rep.
Poor lead prioritization
Form order and intuition decide who gets called first.
Arcqual fixScore, status, intent, and confidence create a consistent queue.
Generic outreach
The first message starts without a relevant reason to respond.
Arcqual fixPain points and service match shape the recommended opening.
Low-quality CRM data
Sparse records make routing, reporting, and follow-up unreliable.
Arcqual fixStructured qualification fields and a clear AI summary are written back.
How it works
Explore the workflowEvery inbound and outbound lead is researched before sales begins.
STEP 01
A lead enters or is added to the CRM
Trigger from an inbound form, ad, referral, or booking—or from a prospect record added by an SDR or sales rep.
InputExisting lead record
STEP 02
Arcqual identifies the company domain
The workflow resolves an available website, business-email domain, or identifiable company record.
OutputVerified research target
STEP 03
The company and website are researched
Approved company and website signals are collected and normalized against your target profile.
OutputCompany context
STEP 04
Qualification output is generated
AI Score, AI Status, pain points, service fit, confidence, and the recommended next action are created.
OutputComplete qualification
STEP 05
The CRM is enriched and prioritized
Sales sees the research in the existing record and focuses on leads with stronger fit and intent signals.
ResultLess research, better priority
Built for agency operations
Why agencies choose Arcqual
You keep control of the model account, qualification policy, CRM record, and workflow. Arcqual is the implementation layer—not another system to babysit.
Your Gemini API
The workflow uses your approved Gemini account and credentials.
No Arcqual data copy
The workflow runs in your own automation environment and uses your Gemini API credentials. Arcqual does not store customer lead data.
HubSpot & GoHighLevel
Research and qualification appear in the CRM your team already opens.
Custom qualification logic
Fit, exclusions, scoring, status, and routing reflect how your agency actually sells.
Fast deployment
Start with one lead source and one CRM path, then calibrate on live records.
No monthly software lock-in
The workflow is installed into your CRM-connected automation environment.
7-day pilot program
Prove it on the next 50 leads.
We configure one real qualification path, review the output with your team, and leave no software commitment behind.
Free setupOne CRM, one source, one policy
First 50 leads freeReal records, not a staged demo
Mid-pilot reviewCalibrate decisions with your sales owner
Clean removalIf you do not continue, we remove the workflow
FAQ
The questions that matter before implementation.
Does my data leave my CRM?
Approved qualification fields may be sent from your automation environment to Gemini using your own API credentials. Arcqual does not receive or store customer lead data.
Do I need OpenAI?
No. Arcqual can be configured around Gemini, so an OpenAI account is not required.
Can I use Gemini?
Yes. The standard implementation uses your Gemini API key, giving your team direct ownership of model access and usage.
How do you define a qualified lead?
With your rules. We translate service fit, geography, company profile, buying signals, exclusions, and routing thresholds into a versioned qualification policy.
How long does implementation take?
The pilot is designed to launch and be reviewed within seven days when CRM access, a stable lead trigger, and a decision owner are available.
Can you customize the qualification logic?
Yes. Scores, statuses, evidence requirements, confidence gates, CRM fields, and recommended actions are configured for your agency.
Before the next lead arrives
Give sales the research, priority, and next action up front.
Start with a free seven-day pilot in HubSpot or GoHighLevel.